Breakfast is breaking free of its morning meal-only reputation. Consumers’ free-form dining habits are inspiring restaurants to create menus adaptable across mealtimes, according to Packaged Facts’ recent report, “Breakfast and breakfast foods all day: Culinary tracking series.”
A prominent example is McDonald’s all-day breakfast menu, which launched in late 2015. The chain now features typical breakfast-only offerings such as sausage and egg muffins, hash browns, pancakes, and breakfast burritos throughout the day, along with its McCafé beverage menu, which includes espresso beverages and new cold-brew frozen coffee.
The all-day breakfast trend has also spurred the growth of “hipster-baiting cereal cafes,” Packaged Facts said, such as Kellogg Co.’s Kellogg’s NYC cereal café in New York. The menu features a do-it-yourself cereal bar with more than 30 toppings, specialty cereal drinks and ice cream sandwiches made with Pop-Tarts. The location even offers an Instagram station where customers may design a set and style their bowl of cereal before photographing it and sharing it on social media. read more – https://www.bakemag.com/articles/8730-the-all-day-breakfast-trend-continues-to-grow
